
all vote no play
a non-partisan initiative to help college athletes exercise their civic power
In June 2020, following the murder of George Floyd and the public outcry for social justice reform, basketball coach Eric Reveno and educator Lisa Kay Solomon embarked on a personal mission to help young players exercise their civic power. That was the beginning of All Vote No Play, a movement that encourages young athletes across the U.S. to take Election Day off from practice or games so they can vote or volunteer.
They gained support from the National Association of Basketball Coaches and over 1,100 coaches signed the All Vote No Play pledge, making it an annual tradition.
Rebranding • Design for good • Non-profit • Non partisan • Typography • Variable font • Youth • Politics •
Rebranding • Design for good • Non-profit • Non partisan • Typography • Variable font • Youth • Politics •
static logo
Dynamic Logo
Dynamic Logo
We were invited to rebrand All Vote No Play under 2 major criteria: give the brand a fresh look that would appeal to their young audience and help stand out from other political initiatives
With a new look, amplified voices and a strong purpose ahead, All Vote No Play held a virtual event supported by Condoleezza Rice, Steph Curry, among other politicians and players alike. Students from across the country supported the mission by hosting over 200 watch parties.

Branding
elements
Featured in
Awards & Recognition
Winner
Public Service
First Place
Citizens Design Award
Second Place
Design for Social Impact
Honorable Mention
Art & Design
Finalist
Small Business
Flex your civic muscles.
TEAM
Creative Direction
Franzi Sessler
Art Direction
Tainá Ceccato
Illustration
Julie Frank
Motion
Bruce Morrison
Video
Sebastian Lehner
Marcel Tarantino
All Vote No Play team
Lisa Kay Solomon
Eric Reveno
Joseph Kennedy
Hannah Nusbaum
Sam Beskind