futures by design lab
amplifying mindsets to lead positive change.
The global pandemic has shown us how important it is to learn how to be more creative, flexible, and resilient in the face of increasing complexity and change. We joined forces with Lisa Kay Solomon & team to help imagine what a brand and narrative might look like for a “virtual” place that connects people to have conversations about the future.
• Branding • Designing for positive change • Future thinking • Art Direction • Concepting • Branding • Designing for positive change • Future thinking • Art Direction • Concepting • Branding • Designing for positive change • Future thinking • Art Direction • Concepting • Branding • Designing for positive change • Future thinking • Art Direction • Concepting •
• Branding • Designing for positive change • Future thinking • Art Direction • Concepting • Branding • Designing for positive change • Future thinking • Art Direction • Concepting • Branding • Designing for positive change • Future thinking • Art Direction • Concepting • Branding • Designing for positive change • Future thinking • Art Direction • Concepting •
We began our creative challenge by co-defining the name “Futures by Design Lab”, a descriptive expression with an emphasis on the process of designing and prototyping futures.
The big challenge was to visually craft a positive spin to the otherwise very technical, abstract, dark, science fiction-driven representation of the future.
from fuzzy gradients to concrete shapes: an approach to designing futures. let's turn the abstract into action.
TEAM
Concept and Naming
Franzi Sessler
Lisa Kay Solomon
Design and Art Direction
Franzi Sessler
Animation
Julie Frank
Futures by Design Lab
Lisa Kay Solomon
Ari Eisen